Founded in 2020, Wholesaler 101 started with a simple idea: bring quality products to customers through the platforms they were already using every day. What began with sales on Facebook and WhatsApp quickly grew through direct customer relationships, responsive service and a clear understanding of what people wanted from online shopping.

In the early days, every enquiry, message and order helped shape the brand. The business was built through consistent customer interaction, product sourcing, trust and a hands-on approach that made the shopping experience feel personal from the start.

As the business grew, so did the vision. Wholesaler 101 evolved from social selling into a broader modern online retail brand, offering a growing range of products across home and living, kitchen and dining, appliances, fashion and beauty, health and personal care, pets, baby products, lifestyle essentials and more.

Today, the brand continues to grow with the same spirit it started with: strong service, smart product selection and a commitment to building a trusted online destination for South African shoppers.