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Wholesaler 101 (Pty) Ltd

Effective date: 10 September 2025

Last updated: 19 January 2026

1. Overview

This Privacy Policy explains how Wholesaler 101 (Pty) Ltd ("we", "us", "our") collects, uses, stores, shares, and protects your personal information when you visit our website, place an order, create an account, contact us, or otherwise use our services.

We are committed to processing personal information responsibly and in accordance with applicable South African law, including the Protection of Personal Information Act, 2013 ("POPIA").

By using our website or services, you acknowledge that you have read this Privacy Policy.

2. Responsible Party

Wholesaler 101 (Pty) Ltd is the responsible party for the personal information collected through this website and our related services.

Business name: Wholesaler 101 (Pty) Ltd
Email: help@wholesaler101.co.za
Address: 18 Gladstone Street, Durbanville Cape Town 7550
Registration Number: 2020/640248/07

3. Information Officer

Our Information Officer is responsible for privacy-related matters, including requests relating to access, correction, objection, complaints, and general POPIA enquiries.

Information Officer: Sandla Elijah
Email: Sandla.elijah@wholesaler101.co.za

4. Personal Information We Collect

We may collect and process the following categories of personal information:

  • Full name
  • Email address
  • Mobile or telephone number
  • Billing address
  • Delivery address
  • Order history and purchase details
  • Payment-related information needed to process a transaction
  • Communications you send to us
  • Customer support history
  • Device, browser, IP address, and website usage information
  • Marketing preferences and consent records
  • Any other information you voluntarily provide to us

5. How We Collect Information

We collect personal information directly and indirectly, including when you:

  • Place an order
  • Create an account
  • Subscribe to emails or marketing communications
  • Contact us by email, website form, WhatsApp, or social media
  • Browse or interact with our website
  • Participate in promotions, surveys, or competitions

We may also receive information from service providers and business partners involved in payment processing, fraud prevention, logistics, website hosting, analytics, and order fulfilment.

6. Why We Process Your Personal Information

We may process your personal information for the following purposes:

  • To create, manage, and maintain your customer account
  • To process payments and complete transactions
  • To verify orders and reduce fraud or abuse
  • To pack, fulfil, and deliver your orders
  • To communicate with you about orders, returns, refunds, and support requests
  • To improve our website, services, product offering, and customer experience
  • To keep records for administrative, legal, accounting, and tax purposes
  • To send service messages, updates, and notices
  • To send marketing communications where permitted by law or where you have consented
  • To enforce our terms, policies, and legal rights
  • To comply with legal or regulatory obligations

7. Lawful Grounds for Processing

We process personal information where:

  • processing is necessary to conclude or perform a contract with you;
  • processing is required to comply with a legal obligation;
  • you have given consent;
  • processing protects a legitimate interest of the data subject; or
  • processing is necessary for our legitimate business interests, provided your rights are not overridden.

8. When You Must Provide Personal Information

Certain personal information is required for us to process and deliver your order, provide customer support, issue refunds where applicable, or comply with legal obligations. If you do not provide required information, we may be unable to provide some or all of our services to you.

9. Sharing of Personal Information

We may share personal information with trusted third parties only where reasonably necessary, including:

  • Shopify and related platform providers
  • Payment gateways and payment processors
  • Courier, shipping, and logistics providers
  • Suppliers, fulfilment partners, and dropshipping partners
  • Cloud hosting, IT, fraud prevention, security, analytics, and communications providers
  • Professional advisers such as accountants, auditors, insurers, and legal advisers
  • Regulators, law enforcement, courts, or public authorities where required by law

We do not sell personal information to third parties.

10. Operators and Third-Party Service Providers

Where third parties process personal information on our behalf, they do so as operators or service providers and are expected to process such information only for authorised purposes and with appropriate security safeguards.

11. International Transfers

Because some of our technology providers, platform providers, or service partners may host or process data outside South Africa, your personal information may be transferred to and stored in other countries.

Where cross-border transfers occur, we take reasonable steps to ensure that personal information is handled with appropriate safeguards and only where permitted by applicable law.

12. Direct Marketing

We may send you direct marketing communications where permitted by law or where you have consented.

You may opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us at help@wholesaler101.co.za.

Opting out of marketing communications does not affect service-related messages such as order updates, payment confirmations, support responses, or legal notices.

13. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the site, remember preferences, analyse traffic, improve performance, and support marketing.

You can usually manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

14. Security Safeguards

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include access controls, password protection, secure hosting, encryption where appropriate, limited staff access, and the use of trusted service providers.

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

15. Notification of Security Compromises

If there are reasonable grounds to believe that your personal information has been accessed or acquired by an unauthorised person, we will take steps required by applicable law, which may include notifying you and the relevant regulator where required.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • provide our services and support;
  • maintain business and transaction records;
  • comply with tax, accounting, and legal obligations;
  • resolve disputes; and
  • enforce our agreements and policies.

When personal information is no longer required, we will take reasonable steps to destroy, delete, or de-identify it, unless we are required or permitted by law to retain it.

17. Children’s Information

Our website and services are not directed at children who are not legally able to contract on their own under applicable law. We do not knowingly collect personal information from children in a manner that is not permitted by law.

If you believe that a child has provided personal information to us unlawfully, please contact us so that we can investigate and take appropriate steps.

18. Your Rights

Subject to applicable law, you may have the right to:

  • request confirmation of whether we hold personal information about you;
  • request access to your personal information;
  • request correction, updating, or deletion of personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or unlawfully obtained;
  • object, on reasonable grounds, to the processing of your personal information;
  • object to direct marketing at any time;
  • withdraw consent where processing is based on consent, subject to lawful limitations;
  • lodge a complaint with the Information Regulator; and
  • submit a request for access to records under PAIA, where applicable.

19. How to Exercise Your Rights

To exercise any of your rights, please email our Information Officer at sandla.elijah@wholesaler101.co.za. We may ask you to verify your identity before processing your request.

Requests will be handled in accordance with applicable law and within reasonable timeframes.

20. Complaints

If you believe that we have processed your personal information unlawfully or in a manner that interferes with your privacy, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Regulator (South Africa).

Information Regulator (South Africa)
Website: https://inforegulator.org.za/

21. PAIA Manual

Requests for access to records may also be made in terms of the Promotion of Access to Information Act, 2000 ("PAIA"). Our PAIA Manual, where applicable, will set out the process to request access to records held by us.

22. Third-Party Websites and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party platforms. You should read their privacy policies before sharing personal information with them.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of our website or services after changes are posted will be treated as acceptance of the revised policy, to the extent permitted by law.

24. Contact Details

For privacy-related questions, requests, objections, or complaints, please contact:

Wholesaler 101 (Pty) Ltd
Email: help@wholesaler101.co.za